Why 
Last decade has witnessed significant increase in brand activation / BTL budgets. However, research fails to deliver any solution for measuring the ROI of these activities. Marketers are bound to trust activation agencies' claimed numbers of consumer reach. On the top of it, this reach number doesn't provide any clue on the effective reach or precisely whether activation objectives are met or not.
About
Is the first comprehensive tool to provide actionable insights about
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Overall Reach of the Activity.
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Accuracy of agency claimed reach numbers (Quality Assurance).
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Quality of Execution.
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Activation SOP Compliance.
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Sampling Verification .
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Team Performance (Along with Individual Ratings of All team members).
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Message Cut Through (Effective Message Reach).
With above measures, InterACT also provide key performance Indices enabling marketers to compare effectiveness of various activities. These Indices include API, QPI, FPI and CPT. Please contact us for a detailed understanding of these indices and how we do it.
Coverage
InterACT has 360(degree) coverage of all mediums used for brand activation. And that's not it if you have a new creative plan for brand activation, InterACT flexible model will be able to offer a solution for measuring the activation performance effectively.
Based on our extensive experience a guideline is provided below that helps understand various activities QA methodologies, however, our experts will be able to help you better after evaluating the activation objectives.
| Activity Type | Spot Check | Tele Check | Door to Door check |
|---|---|---|---|
| In-store Promotion |
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| Road Shows |
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| Consimer Education Program |
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| Market Intercepts |
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| Door to Door Selling |
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| Muhalla Activities |
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| Free Sampling |
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| Product Demo |
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For more details, please contact our experts for an in person presentation