CATI

In order to take the technological leadership, we are proud to become the first ever Market Research Agency to have an in-house state-of-the-art CATI facility in Pakistan. At current we have capacity of conducting 1000+ outbound calls or 500+ tele-interview per day.

Some of the salient features of our CATI service include

  • Speed
    Fastest turnaround time, results of a quick count survey (comprising 2-3 questions and a sample of 1000 respondents) can be delivered within 48 hours.

  • Enhanced Quality Assurance
    100% back check vs. 20% of conventional research

  • Call Recording Facility
    Our call recording and backup facility enables you to listen to your consumers directly which eventually serves as great resource to generate Qualitative Insights

  • Cost
    Cost almost 35% cheaper than the conventional door to door survey